Creativity & Innovation
Creativity and innovation as an artisan craft is finding the thing that tradition alone cannot see. That’s a really important concept. Your perspective must RISE WELL ABOVE the traditional point of view. Apple’s signature in tech. Mozart’s signature in music. Bill & Melinda Gate’s signature in world health. Learn the artisan craft of creativity and innovation in five steps.
Mentioned In This Podcast
Creativity & Innovation (Summary Notes)
What does a film look like when it has Steven Spielberg’s signature on it? What does a tech company look like when it has Apple’s signature on it? What does a dinning experience look like when it has Massimo Bottura’s signature on it?
Creativity and innovation for these folks goes well beyond money.
“Your job is to get your audience to care about your obsessions – Filmmaker Martin Scorsese
“Cooking’s about emotion, it’s about culture, it’s about love, it’s about memory – Chef Massimo Bottura
“When something is important enough you do it even if the odds are not in your favor – Entrepreneur Elon Musk
Today, I’m going to talk about creativity and innovation as an artisan craft, the art form called creativity and innovation.
Creativity & Innovation Key Concepts
Creativity and innovation is throwing out the rule book. All the rules go away. The idea of tradition and rising above tradition. Rising above best practices. It’s time to practice a little Radical Art.
That is creativity and innovation.
Creativity and innovation is bringing down your walls. Surrendering to the creative process. Because you’re following breadcrumbs, you’re following a spark, an idea. And along the way, you will realize things. If you’re walled up, you’ll miss those things.
So creativity and innovation is very much about surrender. “I don’t know where this is taking me, but I have to follow the path. I have to chase the breadcrumbs to see what doors they might open”.
And a lot of the times it’s gonna be a door you close, sometimes rapidly. Not all the breadcrumbs are gonna play out. As a matter of fact, a good amount of them are not gonna play out. Creativity and innovation is built on failure 8 of 10 times.
But if you surrender to your curiosity, if you surrender to the sparks, the little ideas, the big ideas. And you get used to playing in the sandbox of invention and exploration. Then creativity and innovation will show you the way, when it is treated as an artisan craft.
Creativity and innovation typically starts small. Very rarely will it start big. So the big idea still is kind of a small idea that became a big idea.
You got to put in those details in order to flush it out, in order to see where this potential business or non-profit might take you. Creativity and innovation is the spark that would inspire Sherlock Holmes to say, “The game is afoot”. Because now it’s compelling and it’s a little bit obsessive.
Creativity & Innovation: Transcending Tradition.
Ultimately, getting skilled around creativity and innovation as an artisan craft involves transcending tradition. As in, creativity and innovation as an artisan craft to find the thing the tradition alone cannot see. That’s a really important perspective.
That means the vast majority of your industry or the vast majority of your artistic circles, or the vast majority of your friends and family are not gonna see what you’re seeing. They’re gonna see what’s traditional.
Creativity and innovation is seeing what your peers refuse to see. Creativity and innovation is seeing what your industry refuses to see. Creativity and innovation is having the courage to chase the breadcrumbs.
The path of artisan craft. The path of creativity and innovation. The ideas you want to bring to life. The ideas you need to feed in order to make that happen.
Creativity & Innovation: Producing Works Of Distinction
Your signature as a business, as a human being, as an artist, is what? What makes your work distinct? Creativity and innovation, when it rises to the level of an artisan craft, eventually starts producing works of distinction. That’s when your creativity and innovation skills are exploding.
If I can shatter your walls and get you to think and get you to feel in a way that a movie or a play never has, then I’ve been successful. That is my signature as an artist. And probably as a coach. What is your signature? How do you sign the works born of your creativity and innovation? An important question.
Elon Musk. What does that name make you think about? Walt Disney. What does that name make you think about? We get their approach to creativity and innovation. We know what their signature looks like. Does the world know what your signature looks like?
Creativity & Innovation In (5) Steps
- Find the thing that will set you on fire AND transcend tradition.
- Get super clear on what it is that you want to do.
- Explore every angle and possibility
- Handcraft a deliverable that has your signature on it.
- Elevate, polish and perfect until that signature deliverable becomes a work of distinction.
Here’s Your Homework
Identify the big game-changing thing that you want to apply creativity and innovation to.
Identify three possible ways you can transcend tradition by focusing on that big game changer, using the creativity and innovation concepts we talked about today.
Circle the one thing that sets you on fire.
Set a deadline to begin your creativity and innovation journey.