Build The Brand That Will 
Set You On Fire

I’M LOOKING FOR (10) OWNERS THAT WANT TO ELEVATE THE RELEVANCY OF THEIR BRANDS

You’re good at what you do. You're driven. Committed. Talented. But unlocking your brand’s full potential seems illusive. Culture building? Engagement design? Content marketing? Branded storytelling? Too much info! Are you leaving money on the table? Is your brand slowly losing its relevancy? Tough questions with no easy answers. 

Small Business Brand Austin TX Program

BRANDING TRIAGE: WHERE DOES IT HURT?

SHOOTING IN THE DARK

You work hard. You’re ambitious. But you’re not clear on what you’re building? Or where you’re going as a business? You need a stronger sense of purpose and direction. 

NOT RISING TO THE OCCASION

Your business is good but not great. You would like to step up your game but can never find the time. And you worry that down the road, your avoidance will cost you in some way. 

STRUGGLING TO KEEP UP

Digital marketing. All that social media stuff. You get it’s super important but have no idea where to begin? It’s a growing concern. Will your brand get left behind? You hope not.  

SURVIVE OR THRIVE - IT'S ALWAYS A CHOICE

The battle for BRAND RELEVANCY has never been greater and it’s only going to get worse. As more digital platforms launch, your competition may be an application or an online portal. Or something that hasn’t even been invented yet!

How to unlock the full potential of your leadership and brand? How to make sure your business remains competitive? Your hunger for answers needs to be all-consuming. Anything less and you'll get left behind. 

I have known Bob professionally for over (18) years now and I can personally attest to the powerful impact of his teaching and mentoring. His amazing skills in assessment established a personal level of responsibility for leadership, and a reality check for the progress we are achieving. Bob’s message is powerful and direct, compassionate and laser beam accurate.
Becker Business Coach Fort Wayne IN
Mark Becker
(2) Time Deputy Mayor

The Renegade Branding Intensive For Small Business Owners

Business Coach Austin TX
  • Discovery
  • Purpose & Passion
  • Brand Experience Design
  • Branded Storytelling
  • Digital Marketing
  • Momentum Management

I’m going to let you in on a little secret no SMB ad agency will ever share. 80% of their services can be found at a MUCH CHEAPER RATE. I’m so NOT kidding! In truth, the thing you’re really paying for, is their ability to craft epic brand strategy. You’re paying for the 20%.

I’M THE JEDI MASTER OF THE 20%

It’s the thing I’m most known for, my ability to find and leverage your Secret Sauce. The gold within that will set your brand and leadership on fire. No hype. No silver bullets. Just real world strategies that get results. 

(3) Big Reasons This Program Will Rock Your World

MODERNIZE YOUR BRAND

No more waiting around for the Big Breakthrough. Fast track your progress right out of the gate. You'll be on the road to brand relevancy in just (6) months.

GO DIGITAL!

Sustaining a vibrant brand can seem impossible in the Digital Age. No worries, in just (6) months, you'll know the basics AND you'll be well on your way.

BLOW OUT YOUR COMPETITION

It won't happen overnight but in most cases, it does happen. Your sales and overall performance will grow. Your leadership will become strongers.

What I believe to be the key elements that makes Bob different from the rest is that he offers a level of insight and guidance that takes you to the next level. He seems to “get” human behavior, which makes it safer to deal with the down and dirty stuff, the stuff that creates road blocks in business. There is no doubt, that I have also come to both appreciate and utilize Bob’s incredible business acumen and marketing savvy; but, it’s been his ability to take me, as a frustrated “worker bee” and move me into my new role as “owner/CEO” - that has made the difference.
Al Chase Business Coach Austin TX
Dr. Allison Chase
Psychologist

The Renegade Branding Intensive: Here’s What You Get

A COMPREHENSIVE DISCOVERY PROCESS

We kick things off with a comprehensive review of everything and anything that defines your brand. Your backstory, customer testimonials, products and services, your culture, your marketing, and much more.

(4) GAME CHANGING BRANDING PROJECTS

One project per month starting in month two. Coaching calls, worksheets, copywriting support, and online collaboration that will take your brand & leadership to a whole new level.

VENDOR SCREENING

Assembling the right team of independent contractors will be critical to your success. I’ll teach you how to get it done. I’ll even do a few second interviews to get you started on the right foot.

(12) COACHING CALLS

Ranging between one to two hours in length, our one-on-one coaching calls are where the magic happens. My rapid results approach will have a substantial impact on your brand, leadership, and life.

TARGETED COPYWRITING & EDITS

As a savvy copywriter of many years, I know how to powerfully clarify what your brand is all about. And twice during this process, that is exactly what I am going to do. As well, I will offer editing feedback throughout the process.

AN ENTIRE MONTH FOCUSED ON IMPLEMENTATION

In truth, full implementation will take between (9-12) months beyond our time together. But worry not! I’ll make sure you’re fully prepared with the tools you need to implement our work.

SCHEDULE YOUR FREE BRAND ASSESSMENT

ELEVATE YOUR BRAND & LEADERSHIP IN JUST SIX MONTHS

All of our coaching work is handled over the phone. This will save you THOUSANDS of dollars on travel expenses and coaching fees without sacrificing results. 90% of my clientele are outside of my local market!

PHONE COACHING

Throughout the process, we will collaborate online via a tool called, Glip. This allows me to give you ongoing support and feedback in between our coaching calls. It’s a game changer in terms getting the most from this program.

ONLINE COLLABORATION

DISCOVERY: We kick things off with a comprehensive marketing & branding review before our first call. We follow that with (2) intake coaching sessions to do a deep dive on your leadership and brand. I do a little pondering, capturing my conclusons in a brief Cliff Notes doc, then we discuss my thoughts during our last call of the month.

MONTH ONE

PURPOSE & PASSION: Our first branding project will help you find the kind of INTENSE purpose & passion that will transform your brand. Our first coaching call explores all the possibilities. I then use my copywriting skills to clarify the story most likely to set you and your audience on fire. Our final call of the month teaches you how to use that story and other tools, to make your renewed sense of purpose & passion real.

MONTH TWO

BRAND EXPERIENCE DESIGN: Our second branding project will teach you how to create the kind of experiences that keeps them coming back for more. We kick things off with some homework in the form of a few worksheets, to make the key concepts real. We end with an extra long coaching/training session, to apply these powerful concepts to your brand. We do that by handcrafting a few experiences right then and there, no need to wait!

MONTH THREE

BRANDED STORYTELLING: Our third branding project is all about learning how to tell epic stories about your brand's Secret Sauce. You'll begin with some homework, a few worksheets, to make the concepts real. We'll follow that with a deep dive story hunting coaching call to find the gold! I'll then take a few days to handcraft a branded short story specific to your Secret Sauce. We wrap with a comprehensive training session on how you can use your branded story (and like tools) to hire writers, build culture, brand & market, and much more.

MONTH FOUR

DIGITAL MARKETING: Our fourth and final branding project will teach you the fundamentals to brand relevancy in the Digital Age. We begin with a coaching/training crash course to cover basic concepts. I will then create a simple Digital Action Plan to help you get started on this rather lengthy process. We wrap up with a coaching call to train you on how to implement your Digital Action Plan which will include tips on automation and outsourcing specific to your brand.

MONTH FIVE

IMPLEMENTATION: Our final month together will be focused solely on making things happen. To accomplish that, we'll kick things off with my Renegade Branding Checklist, a simple tool to guide impelementation. We then meet three weeks in a row to make it all happen: W1- Purpose, Passion, Culture & Launch, W2- Brand Experiences & Branded Storytelling, W3- Digital Marketing & Building Your Team

MONTH SIX
To call Bob our superhero is an understatement. His “Jedi” senses are wickedly accurate. Our business has had lots of hights and lows, and with Bob’s guidance we continue to offer the kind of customer experience that used to live only in our dreams.
Jody & Sunday
Jody & Sunday Muniz
Retail Store Owners

SCHEDULE YOUR FREE BRAND ASSESSMENT

$975 a month (or) A One Time Free Of $5,000 (a $850 Savings)

Branding Consultant Success Coach Austin Fort Wayne San Francisco

The (6) Big Takeaways From This Branding Program

RELEVANCY

You will no longer worry about getting left behind. The path to brand relevancy will be crystal clear. You’ll be well on your way to becoming a competitive brand in the digital age.

AUTHORITY

Rather than constantly trying to keep up, you will start setting the standard. You’ll become the thought leader that others look to for wise insights and counsel. 

FOCUS

Your days of working versus building will be behind you. With a fire in your belly and a purpose in your heart, you will know exactly what you’re creating and how to bring it to life.

ENGAGEMENT

Replacing good service with real connection will no longer be a mystery. You’ll know how to connect with your team, customers, and audience in a way they will never forget.

AUDACITY

Where once your brand whispered, your brand will now proclaim. No longer shy and well behaved, your unshackled story and message will become unforgettable. 

RESULTS

Endless toil and struggle. Long hours that never end. As you modernize, the gears of effective, optimal branding start to organically drive better results with far less struggle. 

Bob did an amazing job helping me figure what parts of the business needed attention. The result of one meeting with him was a clear focus and inspiration that is going to motivate and fuel everything we do for the next 6 months. I couldn’t recommend working with him enough. It’s always good to have someone with outside perspective ask the tough questions and that’s exactly what Bob did for us.
Badr Business Coach Austin TX
Kareem Badr
Theater Owner

SCHEDULE YOUR FREE BRAND ASSESSMENT

$975 a month (or) A One Time Free Of $5,000 (a $850 Savings)

THE FAQ

What if we didn’t get to my vendor second interviews?

I will be available to conduct your second interviews for up to (30) days after we conclude your engagement.

Am I on my own after the six months?

Beyond what I noted in the previous question, you will be able to prepay for one-on-one coaching with me as needed. The number of slots are limited, so a little patience is required, but it is rarely a problem. 

What size businesses do you typically work with?

My small business clientele ranges in size from 200K a year to 20M a year. I have advised lawyers, doctors, wholesalers, retailers, non-profits, start-ups, PR firms, theaters, creative professionals, therapists, and many others.

What experience do you have doing brand strategy?

My experience in branding is extensive and includes decades of experience.  I have run national marketing campaigns. I have been a Creative Director. I’ve managed two ad agencies, one of them I owned. And I worked for myself as a high profile management consultant for (12) years. To learn more, check out my About page. 

Will implementation really take an additional (9-18) months?

The purpose of this program is to rapidly install a few powerhouse fundamentals. What commonly takes years, we accomplish in just six months. But bringing those fundamentals to life will take time, hard work and consistency. There are no silver bulllets or quick fixes. If someone tells you there is, they are lying to you.

The good news is, so what? Meaning, so it takes some time to go from good to great. No big deal! It's all good and regardless, your level of personal satisfaction will soar from this program right out of the gate. 

I don’t have a lot of extra time, maybe the timing isn’t right?

When a potential client tells me that I immediately know, the tail is wagging the dog. Sorry, but it’s true. The truth is, you will never have enough time and the “right time” will never appear. If it’s important enough, you will make the time.

That said, I have designed this program to be minimally invasive. Meaning, it offers a lot of impact without requiring insane hours. As with anything in life, it’s what your make of it. If you make this program a high priority, you’ll get great results. 

That seems like a lot to cover in six months?

Agreed. So rather than slowly and perfecty taking each step, the focus is on installing a few powerhouse fundamentals. Kind of like planting seeds in a garden. The key, then, is to tend to the seeds you've planted. 

There will be times when it feels like a bit much but that will be rare. And honestly, getting great results should require a little sacrifice. The prize is always relative to the price. 

How do I get started?

Drop me an email and tell a little bit about yourself. What do you hope we accomplish with this program? To contact me, just click on any of the gold colored buttons on this page, or visit my contact page. When I reply, I’ll send you the link to my online scheduling portal, so you can schedule your free brand assessment.

SCHEDULE YOUR FREE BRAND ASSESSMENT

$975 a month (or) A One Time Free Of $5,000 (a $850 Savings)

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