BRAND YOUR PURPOSE & PASSIONS
I am enough of an artist to draw freely upon my imagination. Imagination is more important than knowledge. For knowledge is limited, whereas imagination encircles the world. | Albert Einstein
SET THE STAGE:
DEEP DIVE PREWORK
Your (3)-days in Austin, Texas will be jam packed with brand building activities. The end result will be actionable insights that greatly elevate your brand. But how is that even possible? It’s just (3) days? Thirty days of Deep Dive workbooks and prework set the stage for a powerhouse experience once you arrive in Austin. The better your prework, the better your results.
TRUE NORTH BRANDING
Clarity is power. By the end of your first day, we lock down your Truth North as a changemaker brand. Thing is, we do that in just (3) pages: a one page manifesto, a one page platform profile, and a one page business plan. For good measure, I’ll guide you through the importance of creating a simple but inspired title page. That’s it. That’s all you need to kick start a purpose & passion driven brand that soars.
During your Deep Dive prep, you’ll identify on a very soulful, comprehensive level, who your tribes are, what defines them, and where you share common ground. It is from that common ground that we rough out two to three experiences that will capture the imaginations of those you serve. These branded experiences will feed you while feeding your tribes. That’s the Secret Sauce, getting fed while helping others!
THE BRAND CANVAS
In day one, we locked down the Big Picture. In day two, we roughed out a few experiences that will help you rise above the crowd. Our final stop, The Changemaker Brand Canvas. The thing that makes this simple tool so powerful is it captures the key elements to creating a captivating message, a compelling offer, and a consistently epic experience (the message side of your experiential marketing).
One week after you leave Austin, we do a check-in phone call to debrief any questions that came up, and to check in on your progress. Typically, a little co-creation happens during this call, to fine tune your branding work.
FINAL POLISH SESSION
Ten days after your check-in call, we get together one last time by phone, to polish and perfect your Purpose & Passion Brand. What’s working? What’s not working? Where are you soaring? And where are you stuck? It’s the final polish to kick start your brand.
a brand with a strong, vibrant foundation
Building a changemaker brand can be daunting. The Purpose & Passion Workshop establishes a vibrant brand built upon a solid foundation. As a result, you’re able to take your work, impact, and brand to a whole new level.
a profound sense of purpose & direction
Working hard is one thing. Working from a place of purpose & direction is a whole new rodeo. When you’re building your business and brand from an inspired plan, you do your best work. People get you, and they get your brand.
renewed passion for your work & craft
One couple immediately increased their sales by over 20% simply because the passion was back. This workshop offers no hacks. It’s the deep, inner work that ignites your greatest talents and passions, turning them into a purpose-driven brand that rises above the noise.
experiential branding tools
Watch the Netflix show, Chef’s Table. Go see a Cirque du Soleil show. Experiential branding is probably the most powerful tool in your branding toolkit. As a changemaker, you’re trying to bring an inspired vision to life. Business as usual branding will fall massively short. By the time we’re done, you’ll have some powerful new tools in your experiential toolkit.
marketing that rises well above the crowd
You can launch strategies to stand out, or you can build the kind of brand that naturally, organically, rises well above the crowd. The former takes a lot of hard work and is a huge roll of the dice. The latter grows beyond you, becoming a force and story all its own. That’s what you’re looking for, the spark that will light that kind of fire.
EARLY ADOPTER PRICING: This program is a new launch, inspired by the third expedition of my 1ON1 Masetro program, but with a ton more personal attention. The first (6) firms will enjoy 50% off my 1ON1 rate. After that, I’ll do six more 1ON1 versions at full price, then I will move to a (12) person (multiple firms) format.
Next steps? We start with a few emails and if we click, the first hour (to better assess your needs) is on me. To get started, please fill out the simple form below.